The Crafts Collective
The Crafts Collective was founded in 2024 by Julianna Barnaby and is based in London, England. Julianna's love of handmade crafts began as a child, learning to knit and crochet with her grandmother, Rose. Inspired by the calming benefits of creating with your hands, she launched the brand to make crafting more approachable, helping people slow down, unwind and discover the satisfaction of completing a project from start to finish.
Specialising in modern latch hook kits, The Crafts Collective reimagines this nostalgic craft with contemporary designs, premium materials and beginner-friendly instructions. Each all-inclusive kit contains everything you need to create a colourful textured artwork, making it an easy and rewarding introduction to latch hooking. Whether you're looking for a mindful hobby or a unique piece of handmade home decor, these kits are designed to make creativity simple and enjoyable.